“Mom Entrepreneur Extraordinaire” compiled by the Direct Selling Women’s Alliance

Mom Entrepreneur Extraordinaire

When I was in school, the emphasis was on getting into a good college. When I was in college, the emphasis was on getting a good job. I really admire people who don’t wait around for something good to happen to them; they make good things happen for themselves.

That’s the message in every page of “Mom Entrepreneur Extraordinaire: Top Experts Share Strategies for Success” (2011) compiled by the Direct Selling Women’s Alliance. It’s a collection of 21 practical essays and personal stories, written by successful mom entrepreneurs to help other moms juggle family and career. These women didn’t try to make their family fit around their career; they built their career so that they could support and devote time to their families.

Three mom entrepreneurs from Hawaii are represented: Grace Keohohou, co-founder of the Direct Selling Women’s Alliance; and Sarah Kalicki-Nakamura and Cindy Sakai, co-founders of TH!NK LLC. Keohohou offers advice for getting your family involved in your business, creating a family calendar, and setting priorities. Kalicki-Nakamura shares her mom-to-be story and reminds us to make our family our priority. Sakai offers practical tips about traveling for business with our family; and suggests that when we travel and the family stays at home, plan little surprises for them each day you are away.

“You can have it all, just not all at once” (page 27), Kalicki-Nakamura declares.

Based on the essays and advice in this book, I’ve distilled a list of 12 steps for starting, running, and growing your business:

  1. Start with a compelling vision, something you are passionate about.
  2. Add a motivating mission statement.
  3. Set SMART goals that are Specific, Measurable, Attainable, Realistic, and Timely.
  4. Use the SWOT technique (inner Strengths and Weakneses, outer Opportunities and Threats) to analyze your business.
  5. Create detailed strategies and ways in which to implement those strategies, including “now” action steps.
  6. Solve problems with the PMI system: Pluses, Minuses, and Implications.
  7. Establish excellent customer service. Say “I’m not sure” instead of “I don’t know.” Say “I will” or “No, I cannot” instead of “If” or “Maybe.”
  8. Take care of yourself. Get enough sleep, pay yourself first, ask for help, reserve quiet time every day, and strive for flexibility before balance.
  9. Create a support team to pull you through tough times. Surround yourself with people who elevate and raise you up. Find the right mentor.
  10. Commit to purposeful profit. Know the purpose of your company, how you will invest the profits, and what your priorities are.
  11. Maintain grand visions for success with LEGACY: Live like you’re dying, Eliminate fear, Generate your own momentum, Action, Chart and chase one dream at a time, and You define success.
  12. Encourage others to dream.

Here are 4 stand-out suggestions for getting things done and keeping yourself inspired:

  1. Handle documents once! Don’t leave things in your Inbox. Do it, delete it, diary it, discard it, delegate it, or file it.
  2. Keep a gratitude journal. Write down the things you are grateful for every day. Every week, chose something on the list and thank the person who made it possible.
  3. Keep a brilliance journal. Write down the times and events when you feel happy, successful, and proud. Next to each event, write at least one thing about you or that you contributed to make it possible.
  4. Create a vision board. Cut out pictures of the things you want to do and have, and the places you want to visit. Use it to motivate and inspire yourself.

Even if you have no interest in starting your own business, remember these two principles: First, make your family a part of your dreams and goals. And second, when you are with your family, give them your full attention; when you are investing time in your business, give it your full attention.

For more information about women entrepreneurs, visit the Direct Selling Women’s Alliance. And if you have advice or tips for mom entrepreneurs, please share them with us!

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4 Comments on ““Mom Entrepreneur Extraordinaire” compiled by the Direct Selling Women’s Alliance”


  1. Better Hawaii’s first book giveaway: “Mom Entrepreneur Extraordinaire” compiled by the Direct Selling Women’s Alliance (Ends 7/31/13)

  2. Johnd125 Says:

    Howdy! This article could not be written any better! Looking at this post reminds me of my previous roommate! He constantly kept preaching about this. I’ll send this information to him. Fairly certain he’s going to have a good read. Thanks for sharing! cefdfeeddafe

  3. Johng956 Says:

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